A boutique run by one person
Fashion And Choice is Gurvinder's. Not a chain, not a warehouse with a website in front of it. When you message, she is the one who replies.
The boutique runs out of her home in Barrhaven, which surprises people the first time and then makes complete sense. There is no shop floor to work through on your own and nobody hovering to close a sale. You say what you need something for, she brings out things that fit the brief, and you try them on properly.
The useful part is the second half of that. Knowing which fabric behaves how, which silhouette works on which frame, what a hem does over a heel versus a flat — that is the difference between an outfit that photographs well and one you keep tugging at all evening. It is also the thing an online size chart cannot give you, which is why people who have been burned ordering from overseas tend to end up here.
She will tell you when something is not right for you. That sounds like a small thing until you have shopped somewhere that will not.
What she is actually good at
Working out what the occasion needs. A mehendi, a reception and a Sunday family lunch are three different problems. Most people arrive thinking about a garment and leave having solved the occasion instead.
Fit. Bust, waist, hem over the shoes you will genuinely wear. Three measurements, and they decide whether something looks made for you.
Moving fast when it matters. The reviews include people who came in needing something for a wedding that week. That is a normal Tuesday here.
The review record
5.0 from 59 Google reviews
I needed a shalwar kameez for a wedding at the last minute. They saved the day.
5.0 stars from 59 reviews, and she replies to almost all of them herself. Read them on Google rather than taking a website's word for it — the useful thing about that page is that the reviews are about her by name, not about the shop in general.
Ask her anything
Questions about fabric, fit, timing or whether something you have seen elsewhere is worth it — message and you will get a real answer, not a sales pitch.
Barrhaven, Ottawa · Open 7 days · 10am – 9pm